Atomic Capital

Partnering with Daring Founders to build Great companies

Our early-stage fund focuses on partnering with companies to accelerate their journey towards great outcomes and realize their full potential, leveraging our differentiated operating playbook.

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Atomic Capital: Revolutionizing Startup Landscape

What takes a company from 0 to 1, will not take it from 1 to 100.
We believe throwing money at the problem doesn’t solve the problem, in fact too much money too soon negatively impacts sustainability and long-term growth.
We want to partner with high-energy ambitious founders and brands in emerging categories that have won consumer love, and help them achieve their full potential.

Why Partner with Atomic Capital

We take concentrated positions as opposed to spray and pray approach. This allows us to invest disproportionate time and focus in each of our portfolio companies. We treat investment as a professional marriage, where once we commit ourselves, we go all in and are in it for the long haul. Our differentiated operating playbook helps founders navigate the vagaries of scaling a company and accelerate their journey towards a great outcome.

Unique Operating Playbook

Structured Engagement

We actively engage with portfolio companies, providing guidance and ensuring consistent progress to accelerate growth.

Hiring Talent

We excel in identifying and securing top-tier talent early, empowering founders to focus on long-term growth.

Branding & Design

We craft strong brand identities with compelling stories, memorable logos, and cohesive visuals.

Go-to-Market Strategy

We align product intuition with market signals to ensure effective go-to-market and successful sales channels

Marketing Expertise

We support startups with branding, digital marketing, and PR to enhance visibility and attract customers.

KPI Tracking

We help companies prioritise and track key metrics, enabling data-driven decisions for growth.

Financial Advisory

We offer comprehensive financial guidance, including fundraising and budgeting, to maintain financial health.